OCR Creative iMedia

Why Creative iMedia?

This qualification will assess the application of creative media skills through practical and creative industry scenarios. It will provide you with essential knowledge of the digital media sector. It will also give you transferable skills and tools to improve your learning in other subjects, with the aim of enhancing your employability when you leave education and contributing to your personal development and future economic well-being. This qualification will encourage independence, creativity and awareness of the digital media sector.

Why should I choose this course?

If you have an interest in the following, then this is the course for you:

  • Learning about how the different media sectors, in industry, operate through project life cycles (planning, creating and testing).
  • Working with a range of digital tools and techniques specific to graphic design, video and photography.
  • Learning about graphic design and photography principles, camera lighting, different shot angles and other recording techniques used to create a video sequence.
  • Following a programme of study that enables progression to further courses and employment in the media sector.
  • Developing skills that are highly valued by employers and further education.

Who is this course suitable for?

This course will appeal to you, if you:

  • Have a keen interest in graphic design, video manipulation and digital photography.
  • Want to study a course that is creative, active and enjoyable.
  • Would like to learn and develop your creative skills, using a wide range of creative processes and techniques.
  • Enjoy studying a subject that is relevant to your own life and experience.
  • Want to move onto a related career or further education.

The structure of Creative iMedia

R093: Creative iMedia in the media industry

A detailed look at the media industry, digital media products, how they are planned and the media codes which are used to convey, meaning, impact and engage audiences.

Topics include:

  • The media industry
  • Factors influencing product design
  • Pre-production planning
  • Distribution considerations

Unit R094: Visual Identify and digital graphics

You will learn how to develop visual identities for clients and use the concepts of graphic design to create original digital graphics to engage target audiences.

Topics include:

  • How to develop visual identify
  • Plan digital graphics for products
  • How to create visual identity and digital graphics

R098: Visual imaging

In this unit you will learn how to plan, create and review portfolios of visual imagery.

Topics include:

  • How to plan visual portfolios
  • How to create visual imaging portfolios
  • How to review visual imaging portfolios


Course Key Details


R093: Creative iMedia in the media industry (1 hour 30 minutes) – A written paper worth 40% of the final mark. Exam questions require multiple choice and extended writing answers.

Non-exam Assessment (NEA)

Unit R094: Visual Identify and digital graphics (coursework worth 25% of the final mark)

Unit R098: Visual imaging (coursework worth 35% of the final mark)



What is the full name of the course?

Cambridge Nationals in Creative iMedia Level 1/2 Award.

What is the digital media sector?

The digital media sector covers a wide range of creative industries, such as:

  • Advertising
  • Journalism
  • Digital marketing (including, social media)
  • Animation
  • Film and special effects
  • Website design
  • Video game design
  • Publishing

Do students have to buy any equipment, such as digital cameras/video cameras?

No. The CS department will provide all the equipment required, including digital video cameras, digital photographic cameras, tripods and SD card storage. Each computer room, within the CS department, can also provide headphones for students to use.

What software will the course require?

Students will use Adobe Photoshop for graphic design and photo editing and Adobe Premiere Pro or Adobe Premiere Rush for video creation and editing. All computer rooms, within in the CS department, have computers with the full Adobe suite installed.

Can the coursework be completed outside of school?

No. All work for the three coursework units needs to be carried out within the allocated lesson time provided. Students are not allowed to do any of the coursework at home.


The Fernwood School
Goodwood Road, Wollaton
Nottingham, NG8 2FT

0115 9286326